Analytics & Strategy

 

Outspoken transforms raw data into actionable strategies that drive measurable growth. Whether you’re refining campaigns or entering new markets, our analytics ensure every decision is informed, precise, and aligned with your goals.

DATA DRIVEN CAMPAIGNS

Optimize every click, conversion, and customer.
Harness the power of analytics to refine your marketing efforts in real time. Our tools and expertise include:

  • Performance Tracking: Monitor ROI across SEO, PPC, social media, and email.
  • A/B Testing: Experiment with creatives, CTAs, and landing pages for peak performance.
  • Predictive Analytics: Forecast trends and allocate budgets smarter.

Tools used: Google Analytics, HubSpot, SEMrush. Outcome: Campaigns that deliver 3x higher 

ROI than industry averages.

MARKET RESERCH

Know your audience, inside and out.
Gain a competitive edge with insights into Zimbabwean consumer behavior, preferences, and emerging trends. Our research services include:

  • Demographic Analysis: Age, income, location, and cultural nuances.
  • Sentiment Analysis: Social listening to gauge brand perception.
  • Trend Forecasting: Identify opportunities before competitors do.

Why it matters: 78% of businesses credit market research for reducing campaign risks.

 

MEDIA BUYING

Maximize reach, minimize waste.
From digital ads to billboards, we secure premium placements at optimal rates. Our Zimbabwe-focused media buying covers:

  • Digital Platforms: Google Ads, Meta, TikTok, and LinkedIn.
  • Traditional Channels: Radio, TV, and print tailored for local audiences.
  • Programmatic Buying: AI-driven ad placements for hyper-targeting.

 

Guarantee: 20–30% cost savings vs. in-house buying.

 

 

UI/UX DESIGN

Create intuitive digital experiences that keep users coming back. We design websites and apps that are visually stunning, easy to navigate, and optimized for conversions. Key features:

  • Wireframing & Prototyping: Map user journeys for seamless interactions.
  • Responsive Design: Flawless performance on mobile, tablet, and desktop.
  • Usability Testing: Refine interfaces based on real user feedback.

Where aesthetics meet functionality.

COMPETETIVE ANALYSIS

Stay ahead by knowing who’s behind.
Decode competitors’ strategies to exploit gaps and defend your market share. Our analysis includes:

  • SWOT Reports: Strengths, weaknesses, opportunities, threats.
  • Keyword Gap Analysis: Discover terms competitors rank for (but you don’t).
  • Pricing & Promotions: Benchmark your offers against industry standards.

Result: Strategies that outperform rivals in 6–12 months.

 

MARKETING PLAN

From vision to execution—we map it all.
Craft a step-by-step roadmap tailored to your budget, timeline, and objectives. Key components:

  • Goal Setting: SMART objectives (Specific, Measurable, Achievable, Relevant, Time-bound).
  • Channel Strategy: Allocate resources to high-impact platforms.
  • Budget Forecasting: Balance short-term wins with long-term growth.

Included: Quarterly reviews and agile adjustments.

 

 

Don’t guess—know. Let’s build a strategy that converts data into dollars.

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